Toyota Mirai
Toyota's First Hydrogen Fuel Cell Vehicle
UX Director, Droga5
For the Mirai, there was a unique and remarkable design challenge: help consumers learn about and trust the first mass produced hydrogen fuel cell car, the Mirai. As an automobile, it runs literally on hydrogen, outputting water that's drinkable. It's main design challenge was infrastructure, as it requires its own stations. So we built a map, where users could show interest in the car, and by doing so, we helped lay out the road map for where the stations are to be built, coast to coast and globally. This project and campaign included events, pop-ups, and of course 360 campaigns featuring Michael J. Fox and Christopher Lloyd from back to the future.
Selected Works
Driver Less Vision360 Dome Installation and VR
Under Armour: Giselle: I Will What I WantWeb and Mobile web campaign
XQ SuperschoolsWeb and mobile design for good
Tree VRMixed Reality and VR Installation
Eero's CloudsSite Specific VR
Cooper Hewitt Design MuseumSite Specific Interactive Installation
What is Missing? Maya Lin StudioInteractive Installation
Toyota Mirai Hydrogen Fuel Cell CarWeb and Mobile campaign
Hennesey: Harmony Mastered From ChaosWeb and Mobile campaign
RockClockMobile App and Branding
Clinton Global Intitiative: Not-There.orgWeb and mobile campaign
Mãos Performance, MoMAVideo and Audio Performance
Android Leap SecondWeb and Mobile campaign, mobile app redesign
CrunchetApp and Sharing Platform
Smartwater Look upSite Specfic Interactive Installation and Website
Aventon: Ridesharing App for Mexico CityMobile Web-App and Platform
Listening StudioPermanent Interactive Installation
Kriegspiel Video GameVideo Game and Networked App
The Masses: Electric Information AgeAlbum and Video, Performances
Venice Biennial of Architecture: Costa Rica PavillionSite Specific Interactive Installation and Objects
Domus MixtapesPerformances, Publishing and Products
Film Sound Design and MixingSound for Screens