Toyota Mirai

Toyota's First Hydrogen Fuel Cell Vehicle

UX Director, Droga5


For the Mirai, there was a unique and remarkable design challenge: help consumers learn about and trust the first mass produced hydrogen fuel cell car, the Mirai. As an automobile, it runs literally on hydrogen, outputting water that's drinkable. It's main design challenge was infrastructure, as it requires its own stations. So we built a map, where users could show interest in the car, and by doing so, we helped lay out the road map for where the stations are to be built, coast to coast and globally. This project and campaign included events, pop-ups, and of course 360 campaigns featuring Michael J. Fox and Christopher Lloyd from back to the future. 

The Verge | Fortune BBC TV


Selected Works

Driver Less Vision360 Dome Installation and VR

Under Armour: Giselle: I Will What I WantWeb and Mobile web campaign

XQ SuperschoolsWeb and mobile design for good

Tree VRMixed Reality and VR Installation

Eero's CloudsSite Specific VR

Cooper Hewitt Design MuseumSite Specific Interactive Installation

What is Missing? Maya Lin StudioInteractive Installation

Toyota Mirai Hydrogen Fuel Cell CarWeb and Mobile campaign

Hennesey: Harmony Mastered From ChaosWeb and Mobile campaign

RockClockMobile App and Branding

Mãos Performance, MoMAVideo and Audio Performance

Android Leap SecondWeb and Mobile campaign, mobile app redesign

CrunchetApp and Sharing Platform

Smartwater Look upSite Specfic Interactive Installation and Website

Aventon: Ridesharing App for Mexico CityMobile Web-App and Platform

Listening StudioPermanent Interactive Installation

Kriegspiel Video GameVideo Game and Networked App

The Masses: Electric Information AgeAlbum and Video, Performances

Venice Biennial of Architecture: Costa Rica PavillionSite Specific Interactive Installation and Objects

Domus MixtapesPerformances, Publishing and Products

Film Sound Design and MixingSound for Screens