Ridesharing App and Platform
Co-Founder, Experience Design, Strategy


With some partners, I co-founded a startup carpooling platform for Mexico city,  Our goal was to create ride-sharing for developing nations. There, by  collaborating with Pedro Reyes and working out of Fernando Romero's FRE-E office, I designed with and supervised a local and international team to create hyper-secure social software system for people to share rides. The system went live and had 5000 beta users, and was a great chance to learn strategy as well as user testing methods, interface design and project supervision. We paired up with Ibero University to gain real users testing as soon as possible, and worked with their administration to create real benefits, such as parking incentives, for riders.

In order to provide solid data, we formed an alliance with Garmin to acquire street level accuracy, which google maps and open street maps still do not have in Mexico City.

In addition, this project was invited to present as part of the Festival of Ideas for Audi Mobility and the City  through the Storefront for Art and Architecture, New York.


Selected Works

Driver Less Vision360 Dome Installation and VR

Under Armour: Giselle: I Will What I WantWeb and Mobile web campaign

XQ SuperschoolsWeb and mobile design for good

Tree VRMixed Reality and VR Installation

Eero's CloudsSite Specific VR

Cooper Hewitt Design MuseumSite Specific Interactive Installation

What is Missing? Maya Lin StudioInteractive Installation

Toyota Mirai Hydrogen Fuel Cell CarWeb and Mobile campaign

Hennesey: Harmony Mastered From ChaosWeb and Mobile campaign

RockClockMobile App and Branding

Mãos Performance, MoMAVideo and Audio Performance

Android Leap SecondWeb and Mobile campaign, mobile app redesign

CrunchetApp and Sharing Platform

Smartwater Look upSite Specfic Interactive Installation and Website

Aventon: Ridesharing App for Mexico CityMobile Web-App and Platform

Listening StudioPermanent Interactive Installation

Kriegspiel Video GameVideo Game and Networked App

The Masses: Electric Information AgeAlbum and Video, Performances

Venice Biennial of Architecture: Costa Rica PavillionSite Specific Interactive Installation and Objects

Domus MixtapesPerformances, Publishing and Products

Film Sound Design and MixingSound for Screens