Aventon.com
Ridesharing App and Platform
Co-Founder, Experience Design, Strategy
With some partners, I co-founded a startup carpooling platform for Mexico city, Aventon.com. Our goal was to create ride-sharing for developing nations. There, by collaborating with Pedro Reyes and working out of Fernando Romero's FRE-E office, I designed with and supervised a local and international team to create hyper-secure social software system for people to share rides. The system went live and had 5000 beta users, and was a great chance to learn strategy as well as user testing methods, interface design and project supervision. We paired up with Ibero University to gain real users testing as soon as possible, and worked with their administration to create real benefits, such as parking incentives, for riders.
In order to provide solid data, we formed an alliance with Garmin to acquire street level accuracy, which google maps and open street maps still do not have in Mexico City.
In addition, this project was invited to present as part of the Festival of Ideas for Audi Mobility and the City through the Storefront for Art and Architecture, New York.
Selected Works
Driver Less Vision360 Dome Installation and VR
Under Armour: Giselle: I Will What I WantWeb and Mobile web campaign
XQ SuperschoolsWeb and mobile design for good
Tree VRMixed Reality and VR Installation
Eero's CloudsSite Specific VR
Cooper Hewitt Design MuseumSite Specific Interactive Installation
What is Missing? Maya Lin StudioInteractive Installation
Toyota Mirai Hydrogen Fuel Cell CarWeb and Mobile campaign
Hennesey: Harmony Mastered From ChaosWeb and Mobile campaign
RockClockMobile App and Branding
Clinton Global Intitiative: Not-There.orgWeb and mobile campaign
Mãos Performance, MoMAVideo and Audio Performance
Android Leap SecondWeb and Mobile campaign, mobile app redesign
CrunchetApp and Sharing Platform
Smartwater Look upSite Specfic Interactive Installation and Website
Aventon: Ridesharing App for Mexico CityMobile Web-App and Platform
Listening StudioPermanent Interactive Installation
Kriegspiel Video GameVideo Game and Networked App
The Masses: Electric Information AgeAlbum and Video, Performances
Venice Biennial of Architecture: Costa Rica PavillionSite Specific Interactive Installation and Objects
Domus MixtapesPerformances, Publishing and Products
Film Sound Design and MixingSound for Screens