Under Armour--Giselle: I Will What I Want
UX director, Droga5
By thinking through signal to noise, we designed an experience that allowed Giselle to ignore the noise, focusing and empowering herself, despite the real-time tweets and distractions projected into the 3d space of this web environment. Made in collaboration with Active Theory, we performed a sentiment analysis on the noise, showing the particles as either positive or negative based on color, all ignored as Giselle focused on her work and her future.
Selected Awards:
Cannes Cyber Grand Prix | Clio | D&AD awards
Selected Works
Decades In Space- Alcova, Design MiamiInstallation and Album Project
GUGN- Venice Biennial of Architecture 2025Site Specific Installation
Driver Less Vision360 Dome Installation and VR
Under Armour: Giselle: I Will What I WantWeb and mobile
XQ SuperschoolsWeb and mobile design for good
Tree VRMixed Reality and VR Installation
Eero's CloudsSite Specific VR
Cooper Hewitt Design MuseumSite Specific Interactive Installation
What is Missing? Maya Lin StudioInteractive Installation
Toyota Mirai Hydrogen Fuel Cell CarWeb and Mobile campaign
Hennesey: Harmony Mastered From ChaosWeb and Mobile campaign
RockClockApp and Branding
Clinton Global Intitiative: Not-There.orgWeb and mobile campaign
Mãos Performance, MoMAVideo and Audio Performance
Android Leap SecondWeb and Mobile campaign, mobile app redesign
CrunchetApp and Sharing Platform
Smartwater Look upSite Specfic Interactive Installation and Website
Aventon: Ridesharing App for Mexico CityMobile Web-App and Platform
Listening StudioPermanent Interactive Installation
Kriegspiel Video GameVideo Game and Networked App
The Masses: Electric Information AgeAlbum and Video, Performances
Venice Biennial of Architecture: Costa Rica PavillionSite Specific Interactive Installation and Objects
Domus MixtapesPerformances, Publishing and Products
Film Sound Design and MixingSound for Screens
Reach Out