Working with the Clinton Global Initiative's data team, our goal was to get as many people as possible to pay attention to data stories about global women's rights. In order to amplify key information on women’s global rights, Droga5 created a campaign that drew attention by emphasizing presence through absence. To do this, images of women were removed from key media moments, from out of home, print and the web. Online, we designed a limited, timed experience that challenged users to participate through sharing. In the first week alone, over 200,000 people engaged with the data, garnering attention from the UN, the Today show and press.
press:
New York Times | Time | Designboom
Selected Works
Driver Less Vision360 Dome Installation and VR
Under Armour: Giselle: I Will What I WantWeb and Mobile web campaign
XQ SuperschoolsWeb and mobile design for good
Tree VRMixed Reality and VR Installation
Eero's CloudsSite Specific VR
Cooper Hewitt Design MuseumSite Specific Interactive Installation
What is Missing? Maya Lin StudioInteractive Installation
Toyota Mirai Hydrogen Fuel Cell CarWeb and Mobile campaign
Hennesey: Harmony Mastered From ChaosWeb and Mobile campaign
RockClockMobile App and Branding
Clinton Global Intitiative: Not-There.orgWeb and mobile campaign
Mãos Performance, MoMAVideo and Audio Performance
Android Leap SecondWeb and Mobile campaign, mobile app redesign
CrunchetApp and Sharing Platform
Smartwater Look upSite Specfic Interactive Installation and Website
Aventon: Ridesharing App for Mexico CityMobile Web-App and Platform
Listening StudioPermanent Interactive Installation
Kriegspiel Video GameVideo Game and Networked App
The Masses: Electric Information AgeAlbum and Video, Performances
Venice Biennial of Architecture: Costa Rica PavillionSite Specific Interactive Installation and Objects
Domus MixtapesPerformances, Publishing and Products
Film Sound Design and MixingSound for Screens