Clinton Global Initiative, Bill and Melinda Gates Foundation
UX Director, Droga5


Working with the Clinton Global Initiative's data team, our goal was to get as many people as possible to pay attention to data stories about global women's rights. In order to amplify key information on women’s global rights, Droga5 created a campaign that drew attention by emphasizing presence through absence. To do this, images of women were removed from key media moments, from out of home, print and the web.  Online, we designed a limited, timed experience that challenged users to participate through sharing. In the first week alone, over 200,000 people engaged with the data, garnering attention from the UN, the Today show and press.

New York Times | Time | Designboom


Selected Works

Driver Less Vision360 Dome Installation and VR

Under Armour: Giselle: I Will What I WantWeb and Mobile web campaign

XQ SuperschoolsWeb and mobile design for good

Tree VRMixed Reality and VR Installation

Eero's CloudsSite Specific VR

Cooper Hewitt Design MuseumSite Specific Interactive Installation

What is Missing? Maya Lin StudioInteractive Installation

Toyota Mirai Hydrogen Fuel Cell CarWeb and Mobile campaign

Hennesey: Harmony Mastered From ChaosWeb and Mobile campaign

RockClockMobile App and Branding

Mãos Performance, MoMAVideo and Audio Performance

Android Leap SecondWeb and Mobile campaign, mobile app redesign

CrunchetApp and Sharing Platform

Smartwater Look upSite Specfic Interactive Installation and Website

Aventon: Ridesharing App for Mexico CityMobile Web-App and Platform

Listening StudioPermanent Interactive Installation

Kriegspiel Video GameVideo Game and Networked App

The Masses: Electric Information AgeAlbum and Video, Performances

Venice Biennial of Architecture: Costa Rica PavillionSite Specific Interactive Installation and Objects

Domus MixtapesPerformances, Publishing and Products

Film Sound Design and MixingSound for Screens